Various Telemarketing Methods in Use Today

In an age where clever and penetrative marketing strategies determine the success of products and services, it is only natural that marketers would leave no stone unturned to reach out to people to convey their messages. Telemarketing has thus caught on and marketers are devising new telemarketing methods that can hunt down the telephone numbers of many more people and make a lot of calls simultaneously.

How Telemarketers Get Your Number

This is the question uppermost on the minds of people often inundated with sales calls from various agencies. Telemarketers rake up telephone numbers from mainly two sources: public directories and existing or past business relationships.

If you possess a landline number and if it is listed in the telephone directory, there are chances that a telemarketer will get hold of it. After all, s/he just needs to look up the white pages and s/he will come across a lot of unpublished numbers also.

If you had ever forged a business relationship with a company and shared your telephone number, the number gets added to the company’s corporate call lists. So you not only receive telemarketing calls from this company but also from a host of other companies who may have bought this corporate call list.

You may also hand out your telephone number quite unknowingly if you happen to sign up for contests, purchase any commodity online, or register at a website. Telemarketing methods have advanced in recent years and random digit dialing services can conjure all possible combinations of numbers and zero in on your number even before you know it.

There are certain numbers like “800,” “888,” “900,” “866,” and “877” that identify and record the number you have dialed from using the Automatic Number Identification system. It is now not difficult to find your name and address by running a search by this number through various computerized lists and street address directories. This information then gets added to the telemarketer’s database.

Autodialers

Don’t be perplexed by the amazing regularity with which you are bombarded by messages from one particular telemarketer. It’s not a case of perseverance of the person at the other end of the line. It is just an autodialer carrying on with its work diligently.

Anautodialer is an electronic device that can automatically dial a large number of telephone numbers simultaneously and convey a verbal message, usually called a robocall in the US, or send across digital data like textual messages to the person dialed.

Advances in telemarketing methods have led to a spurt of new and sophisticated autodialers being used. There is the Smart Autodialer that can personalize the messages being sent and also collect and record verbal feedbacks. The semi automatic dialer is partially controlled by humans, in that just a press of a key is needed to set the entire process of dialing, playing the audio message, and recording, in motion.

Telemarketing Scams

The irritation at being hounded by sales calls at all ungodly hours of the day is just one side of the coin.Telemarketing scams have given rise to an entirely new breed of unscrupulous activities: cheating the consumer into buying good-for-nothing policies and products or getting him/her to divulge personal information. Credit card, investment, and lottery scams are some of the most popular financial traps that telemarketers use to lure people.

You thus need to be extremely careful that your telephone number does not land into the wrong hands